We’re happily introducing today one of our most important features added to our platform, that can help any business segment and target its users very accurately. You can read more about it below, or you can try it yourself as part of our platform.
Segmenting and targeting users accurately have been a major problem to businesses since the dawn of marketing, which gets harder as the business grows. That’s why we’re very excited to be contributing to solving it.
A New Way of Mass Messaging
Broadcasting & Segmentation introduces a new way of communicating a unified message or set of messages, to all of your users or a certain group(s) of them. With different broadcasting types (Subscription broadcast, Promotional broadcast, Follow up broadcast, …), or repetition options (daily, weekly, monthly, …). Which enables you through Broadcasting & Segmentation to:-
- Make product announcements: Introduce your new products or features in a very engaging way, and in channels that everybody use (messaging apps).
- Send user-specific offers: Target and send a specific group of your users specific offers based on their behavior.
- Following up on customer service status: Sending updates about certain customer issue that started originally in a messaging app.
The use cases of Broadcasting & Segmentation is limitless, and we really look forward to knowing how will you use it to boost your business 😉
CPO at WideBot